True story: About a year ago we were chatting with a 21-year-old and asked what she thought was the most important factor when purchasing a car. Her answer was swift and sounded like “ox cord.” Well, it wasn’t that; it was an “aux cord” short for an auxiliary cord to plug in devices. A few
Category Archives: Articles
As I write this, it becomes apparent that being thankful is a constant state of being. Although it’s the month of November when we summon our inner thoughts and pay mental homage to those things in life that bring us gratitude, the reality is that the act of coming together for a greater good
“Precision Crafted Performance is the future of this brand but it’s not a destination,” said Jon Ikeda, vice president and general manager, Acura Division, during a recent stop in Santa Clarita. “It’s a mindset and a commitment to doing new and challenging things based on our own unique ideas for our customers.” It was
The year was 1997. Leonardo DiCaprio was “king of the world” in Titanic, WebMD launched online, Beanie Babies were the must-have Christmas toy, and my husband, Don, and I took the helm of Valencia Acura. Looking back, it was a very big year. For 20 years, we have worked to create a car buying experience
For 20 years, my husband, Don, and I have created a car buying experience based on treating customers the way we ourselves would want to be treated. Infusing a culture of friendship, we have received the support of many new and loyal customers some who have purchased 10 or more vehicles from our showroom floor.
Winners of Green Car Journal’s prestigious Green Car Awards were announced at a Washington Auto Show press conference earlier this year in Washington DC. Named 2017 Luxury Green Car of the Year™ was Acura’s new NSX. Green Car Journal focuses on the intersection of automobiles, energy, and environment. The 2017 Green Car Awards jury considered such traditional values as
Twenty years ago, husband Don and I embarked on an entrepreneurial journey with the purchase of Valencia Acura at a time when the dealership ranked dead last nationally in sales and customer satisfaction. Add to that, the Acura brand was still in its infancy having only been around 10 years. Since that time, not only
Smart, sporty, sexy. Doesn’t that sum up how many would like the world to see us? While it may or may not be attainable in the flesh, it certainly is within our reach with the car we drive. Actually, the car we drive is not only a personal choice but often a professional one. Image
The warm and sunny Southern California climate makes it easy to understand how Los Angeles earned its car-crazed reputation. In fact, the cars we drive often reflect as much about who we are as they do about our style and preferences. But beyond the external attributes, there’s an even more important aspect to consider: Safety.